Fee Structure Calculator
Are you charging enough? This calculator helps you price your buyer's agent services competitively while ensuring profitability.
What's Included
Pricing is one of the biggest challenges for buyer's agents. Charge too little and you're undervalued and overworked. Charge too much and you lose deals to competitors. This calculator helps you find the right balance.
This tool includes:
- Australian market fee benchmarks by service type
- Cost-of-service calculator for your business
- Percentage vs. fixed fee comparison tool
- Tiered pricing structure templates
- Retainer and success fee combinations
- Value communication scripts for fee discussions
- Competitor positioning framework
- Annual pricing review checklist
Fee models explained
Percentage-based fees (1.5-3% + GST)
The traditional model where fees scale with property value. Works well for premium markets but can create perceived conflict, as clients may worry you're incentivised to pay more. Best positioned as alignment with their investment success.
Fixed/flat fees ($6,000-$30,000)
Clear, predictable pricing that clients appreciate. No conflict of interest concerns. Works well when you can accurately estimate time investment. May undervalue your work on complex or high-value deals.
Tiered structures
Different fees for different service levels: full search, appraisal and negotiation only, or auction bidding. Gives clients options and captures different market segments. Requires clear service definitions.
Retainer + success fee
Upfront retainer (often 20-50% of total fee) plus success fee on completion. Secures commitment, covers initial costs, and aligns incentives. Increasingly popular in the Australian market.
Finding your pricing strategy
Know your costs
Before setting prices, understand your true cost-per-client. Factor in search time, inspections, due diligence, negotiation, and post-purchase support; this calculator helps you quantify these costs.
Position on value, not price
Competing on price is a race to the bottom. Instead, articulate the value you provide: time saved, mistakes avoided, negotiation outcomes, and peace of mind. This guide includes scripts for value-based fee discussions.
Segment your market
First-home buyers, investors, and premium buyers have different needs and budgets. Consider tailored offerings for each segment rather than one-size-fits-all pricing.
Who this calculator is for
This calculator is for buyer's agents who want to optimise their pricing strategy. Whether you're launching your buyer's agency and need to set initial prices, or you're established and want to ensure you're not leaving money on the table.
It's particularly valuable for buyer's agents feeling pressure from competitors on price, or those who struggle to communicate value when clients push back on fees.
Download your copy and price with confidence.
Fee Structure Calculator
Introduction
Your dormant database represents untapped revenue potential. This guide provides proven strategies to re-engage past leads and convert them into booked appointments.
1. Database Segmentation
Start by categorizing your contacts into three tiers based on engagement history and potential value. Focus your initial efforts on...
2. Reactivation Scripts
The key to successful reactivation is leading with value. Here are three proven scripts that have generated...
3. Timing Strategy
Research shows optimal contact times vary by segment. For homeowners...