Open Home Conversion Guide
Turn casual browsers into serious buyers. This guide shows you how to maximise every open home and capture leads others miss.
What's Included
The average open home has 8-15 attendees. Most agents collect names and numbers, send a generic follow-up email, and wonder why nobody responds. Meanwhile, serious buyers slip through to competitors who knew how to engage them.
This guide covers:
- Pre-open home preparation checklist
- The 60-second connection technique
- Qualifying questions that identify serious buyers
- How to capture complete contact information
- Same-day follow-up scripts and templates
- Neighbour conversion strategies
- Turning "just looking" into future listings
- Open home data tracking spreadsheet
Why most agents fail at open homes
1. Treating everyone the same
Not all attendees are equal. Some are ready to buy this week, others are 12 months away, and some are neighbours who might sell their own property. Different people need different conversations and follow-up strategies.
2. Passive collection, no connection
Standing at the door with a sign-in sheet captures details but builds no rapport. By the time you follow up, attendees have forgotten you. The agents who win are those who create memorable interactions.
3. Slow or no follow-up
increases conversion by 900%. Yet most agents send a templated email the next day, or even days later; speed and personalisation win.
Conversion strategies that work
The arrival conversation
The first 60 seconds set the tone. Learn how to greet attendees in a way that's warm but professional, and smoothly transition into qualifying questions without feeling like an interrogation.
The departure close
Most buyers leave without clear next steps. This guide shows you how to gauge interest, propose specific actions, and book follow-up conversations before they walk out the door.
Same-day follow-up system
Personalised SMS and email templates that reference your conversation, sent within hours of the open home. Includes scripts for hot leads, warm prospects, and potential future sellers.
Neighbour prospecting
Neighbours who attend open homes are often considering selling themselves. Learn how to identify them, start the conversation, and convert them into future listing opportunities.
Who this guide is for
This guide is for any agent who runs open homes and wants to extract more value from every inspection. Whether you're running Saturday open homes yourself or training team members to do them effectively.
It's especially valuable for agents in competitive markets where the same buyers are seeing multiple properties, and you need to be the agent they remember and respond to.
Download your copy and turn your next open home into a conversion machine.
Open Home Conversion Guide
Introduction
Your dormant database represents untapped revenue potential. This guide provides proven strategies to re-engage past leads and convert them into booked appointments.
1. Database Segmentation
Start by categorizing your contacts into three tiers based on engagement history and potential value. Focus your initial efforts on...
2. Reactivation Scripts
The key to successful reactivation is leading with value. Here are three proven scripts that have generated...
3. Timing Strategy
Research shows optimal contact times vary by segment. For homeowners...